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The Dreaded Data Dump Survey Returns
This is the same survey I told you about a few weeks ago. It came back to me again, since I am part of the ABS-recruited probability-based panel that is fielding the survey. It is still one of the...
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Here’s Why You Should “Punish Test” Your Surveys
Testing a survey before it launches takes about 4 to 6 hours of an experienced professional’s time, for a standard ten- to fifteen-minute survey. If you don’t invest that time up front, you are almost...
View ArticleThe Rigors of Good Research: Three Examples from Thought Leadership
One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim...
View ArticleFinding Fraud in Public Polls: Our AAPOR Presentation
Versta Research is presenting this week at the 76th annual conference of the American Association for Public Opinion Research (AAPOR). The conference is being held virtually from May 11 to 14, 2021....
View ArticleSurvey Respondent Demand Is Outpacing Supply: That’s Why Your Research Might...
The COVID-19 pandemic decimated the research industry’s respondent panels, and here’s the impact it is having on our (and your) research today. All of a sudden, research came to a halt in early 2020....
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This is What a McKinsey Survey Looks Like
Ever wonder what you get if you hire a fancy schmancy consulting firm for your survey research and marketing insights, instead of Versta Research? Every once in a while we have a potential client who...
View ArticleHow to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed
Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants may know a lot...
View ArticleAre They Cheating or Helping? New Research on Survey “Cheating” Raises Thorny...
An endearing trait of survey respondents is that most are sincerely interested in helping you. They want to offer authentic opinions. They want to provide you with good data. I was reminded of this...
View ArticleHow to Test Knowledge and Misperceptions on a Survey
It’s not easy to use a survey to measure public knowledge or misperceptions. Why? Because surveys are not quizzes. Respondents expect you to ask questions they can answer truthfully and correctly based...
View ArticleHow to Measure Brand Authenticity
If you have been tasked with the job of measuring “brand authenticity,” you probably noticed what a messy conceptual world you are now in. The idea of brand authenticity makes sense, but all the vague...
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